Back to all Post

Harper’s BAZZAR: Givenchy collaborates with graphic artist Chito

The fashion house is getting into the world of NFTs. Givenchy’s creative director, Matthew M. Williams was determined to bring to his designs his flair for artistic innovation. Partnering with graphic artist Chito, with whom he already worked on the spring 2022 pre-collection, Williams has co-created a series of 15 unique graphic designs.”I’ve been wanting to explore this new and exciting space of NFTs,” says Williams. “The fact that Chito is already active in the ecosystem made it feel even more natural for us to collaborate on this limited series and bring our collective vision for Givenchy even further.” The auction will help support Givenchy’s long-term preferred foundation, The Ocean Cleanup.For artists like Chito, the NFT movement allows them to work directly with their audience – and on a truly global scale. In an effort to remain eco-conscious, and off-set any carbon footprint or energy costs, Givenchy has also decided to launch the NFT collection on the Polygon network, known for its minimal energy consumption.


Read full article at  

Allouche Gallery © 2023. All Rights Reserved
Privacy Policy / Terms of Use